Leasing a handful of luxury
Meghan Doyle attracts a lot of attention travelling campus with an authentic Louis Vuitton Papillon bag. The 19-year-old freshman at Wheaton College acknowledges that this good quality of bag, which retails for more than $500, is not exactly a wardrobe staple for the average undergraduate.
Doyle also turned heads last month with a Chanel purse. ''People are always coming up to me and commenting on the bags, asking me if they're real, inch she said.
Yes, they're real, Doyle tells them. They're also hired. Doyle recently exchanged her Chanel bag for a new Louis Vuitton via a designer bag club she joined last year.
In the age of new luxury where some people would forgo a month's rent for the new Chloe Paddington bag, retail analysts say there is a burgeoning group of middle-class Americans who are partaking a yen for high-end fashion with small compromises; they pair They would with Hermes, wear their Tiffany anklet bracelets to a target, and rent their designer purses. Companies such as Bag Borrow or Steal and From Bags to Wealth are catering to fashionistas who lack the throw away income to meet up with their cravings for Coach satchels and Chanel clutches, but for whom carrying a cheaper knockoff is blasphemy.
Services to rent luxury automobiles and designer aniia special occasion dresses already exist, and analysts predict more such companies may sprout up if interest in high-end products continues.
Bag Borrow or Steal is an online company that works like a Netflix for purses: Customers pay a monthly fee for access to an accumulation authentic designer purses. Membership levels -- ranging from Trendsetter ($19. 97) to Diva Deluxe ($174. 97) -- determine whether a buyer borrows a Coach minibag or a costly, hard-to-get Hermes tote. Members may borrow the bag for as long as they like, and when they're ready for a change they can go online and order another. The company now offers the option to buy the bag at a discounted price determined by the bag's age and condition.
Doyle and her mother split a Diva Deluxe membership, allowing you customers to rent two bags at once. ''I usually order a new bag each month. My mom will retain hers a little longer, inch she said.
Instead of charging a membership fee, From Bags to Wealth, another online company, allows customers to rent purses on a every week or monthly basis. The bags are divided into collections like Madison Road, which features designers such as Cole Haan, Coach, and Dooney Bourke, and Monaco Runway, which includes Dior, Fendi, and Dolce Gabbana. The leases range from $19. 90 to $72. 90 a month and vary by collection. From Bags to Wealth now offers an option to buy the bag, with a percentage of each rental going toward the final cost.
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